60,000 times faster

What is 60,000 times faster than what?

We process visuals 60,000 times faster than text! Further studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. The human eye can register 36,000 visual messages in any given hour, compared to an average adult consuming only 14.280 words of text in that same hour.

As graphic designers, we are called upon regularly to develop visuals to support presentations. Visual communications have become increasingly replied upon in the fields of medicine, science, manufacturing, architecture, education, and on and on. Our visuals need to be of the highest graphical integrity and graphical excellence. Excellence in statistical graphics consists of complex ideas communicated with clarity, precision, and efficiency.

These high quality visuals are the ones that an audience will react to first, more immediately, and will likely retain. If you rely on visual communications and high-integrity graphics in your business or organization, we are here to help.