about us

since 1993, we have been fine-tuning our craft of graphic design and branding.

At present, we are three women strong:


Cynthia BArber Gale


Cynthia Barber Gale founded BarberGale in 1993 as a sole proprietorship, and in 2000 BarberGale was incorporated in Pennsylvania, electing Benefit Corporation status in January 2013. She has been working in the business and art of graphic design for over 26 years. Cynthia now serves as President and Senior Designer, as well as wearing the hats of existing and new business cultivation and marketing. Over the years, she has developed BarberGale's Brand Equals Pattern process and the Branding Grid tools. 

Cynthia is a graduate of the Pennsylvania State University, College of Arts and Architecture, with a Bachelor of Arts in Graphic Design. Gardening, cooking, tennis (or more accurately watching her daughter's tennis matches), biking, yoga, reading and supporting all the fantastic local farms and their fare from Chester County, Pennsylvania is how she spends her free time. 

Cynthia's current volunteer efforts include being a founding member of BioPhilly - established in 2015 to promote, educate and engage with our community to create a tapestry of restorative natural habitat in Philadelphia, and to raise awareness around the important links between human health and the meaningful daily experience of wild and bio-diverse nature in the city.

Melissa Weed


Melissa Weed has been with BarberGale since 2000. Not only that, but she has also been working side-by-side, literally, with Cynthia since that time. Melissa has an extremely strong sense of design and artistic hierarchy, coupled with a keen ability to organize and manage a diverse workload with a sense of calm and wit. Her role at BarberGale is Senior Designer.

Melissa is a graduate of Kutztown University, with a Bachelor of Fine Arts in Communication Design.

tonda woodling


Tonda Woodling has been with BarberGale since 2005. She brings an engaging personality and a big winning smile to work everyday. Whether she is working on a design or production project, or conversing with a client, she throws herself into her work with enthusiasm and a strong dedication to detail. Her role at BarberGale is Senior Designer.

Tonda is a graduate of Drexel University, with a Bachelor of Science in Graphic Design.



Visit our Certified B Corporation Profile

BarberGale first became a Certified B Corporation in November 2009, and has recently completed the process of re-certification.

Additionally, BarberGale was one of the first 15 Corporations in the state of Pennsylvania to elect Benefit Corporation legal status. 

A Benefit corporation is a new legal tool to create a solid foundation for long term mission alignment and value creation.

Learn more