Barber Gale



designing sustainable brands

for over 20 years

BarberGale provides sustainable and dynamic brand development and creative graphic design solutions for companies and organizations that market fiscally-, environmentally- and socially-positive products, services and corporate values.

We're committed to working responsibly – from the big picture of developing brand messages that are authentic and transparent, to the small but impactful details of making environmentally-sound marketing and print decisions.


We have been designing sustainable brands for over 20 years.

We can refresh your brand authentically and sustainably. 


design is thinking made visual.

Saul Bass





brand equals pattern


It all started when...

We found ourselves creating graphic design with depth for some of the most influential product designers and manufacturers in the built environment. That graphic design evolved into designing compassionate, prosperous and sustainable brands. We work to deliver authentic brand identities and messages to the forefront of your customers' minds. We do this in six steps with Brand Equals Pattern.

Brand Equals Pattern in six phases

Brand Equals Pattern in six phases

A brand pattern creates more value than repetition. It provides coherence between disparate mediums and continued relevance that can adapt and respond to its audience. A brand pattern connects a product to an experience and an audience, allowing the brand to continually grow.
— Marc Shillum

design is the silent ambassador of your brand.

Paul Rand

New Fern Leaf isolated on black.jpg


creative services

All of our work falls along our Brand Equals Pattern continuum, whether it is the creation and positioning of a new brand, a brand refresh, or the development and design of strategic projects.







Logo Development and Design

Identity Design

Style Guidelines

graphic design

Print Collateral - Development, Design and Production

Annual Reports - Theme Development, Design and Production

Catalogs and Large Document Management - Development, Organization/Structure, Design and Production

Trade Show and Event Graphics - Development, Design and Production

Interactive PDFs

Presentation Design and Production (Power Point)

E-Newsletter Campaign Design and Management (Emma Platform)

Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.
— Scott Adams




Progress is impossible without change,

and those who cannot change their minds cannot change anything.

George Bernard Shaw




communicate our clients' messages effectively and efficiently.

work alongside brands which resonate with authenticity and strive for a balanced triple bottom line.

solve complex design opportunities with clarity, wit and joy.

embrace and promote green graphic design.

We understand that not every project and not every client will be able to embrace green graphic design practices from the start. But we do believe it is our obligation to have the conversations, present the ideas of sustainable and green graphic design with the intention of moving each project and each client a little further along the continuum.

build a more just, equitable and sustainable world.

create a culture of respect, enthusiasm and health.


we are proud to be a certified b corporation®.
A celebration of people using business as a force for good.

In a marketplace where everyone wants to be green, Certified B Corporations stand out from the crowd.
— The Atlantic



the opportune moment

You've been thinking about taking the next steps to create a more sustainable brand. Now is the time.


For whatever mix of reasons, outside forces, internal agendas, market conditions, competitor pressure, Kairos is the right or opportune moment to begin. The unavoidable moment, the deadline you can no longer ignore... Let us help you kick-off, brand or implement your new initiative, strategy or product launch.

You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.
— Jane Goodall